5 Tips to growing through marketing...

Katy Jones, CMO, FoodLogiq shared her story of Foodlogiq's growth from the early stages through it's recent $20M financing. She provided informaton about sales and marketing alignment lessons learned and she’ll highlight how her role as CMO has evolved along the way.
Here is some wisdom on 5 Tips To Growing Through Marketing!

• #1: Automation can do amazing things, but it will not solve for bad alignment. Sales and marketing need to be aligned. Inbound demo requests from marketing and sales follow-up have to align together to execute as a team.  Both groups have to be on the same page.
  • Add sales development into the lead gen and review process. Have a sales development rep report into marketing to qualify and be responsible for vetting sales leads that should be passed with meeting and call setup for sales leaders to close.
  • Marketing needs to be on calls as well to hear pain points, questions, and objections from buyers so they can create the right marketing & content that addresses the real sales need to help win business.
• #2: Add in PR and media as soon as you can.
  • Schedule "Briefings" versus direct pitches. Attend tradeshows, apply for awards, create your own research through "Google Surveys". Leverage your network for influencer PR.
• #3: Your customers are on the same journey as you are. Center on the "Why". For example, not selling a module or software system, selling solution to help people not get sick from food.
  • Do ALL the work for your customers. Make it about them; not you. Make your customers the hero and they will love you for it!
• #4: Alignment with sales is critical, but also focus on product and customer success.
  • Have a commitment to customer slide so you share you values and promise as partner and ensure you live by them!
• #5: Don't sacrifice your brand for the latest buzz in the industry
  • Don't chase technologies for the sake of buzz snatching rather align with customers to test and review new innovations to ensure all is needed by customer

​Thank you Katy for great presentation and T-REX for super conference!