Today the T-REX conference kicked off in downtown Durham! A great day of fantastic speakers, actionable content, and amazing networking at the beautiful Carolina Theater in Downtown Durham. This conference provided an opportunity to learn from sales, marketing, and executive leaders at some of the best tech and B2B organizations in the world.
The show kicked off with keynote speaker, Andy Paul, Founder, The Sales House. Can Sales Be Fixed? Can B2B Sales Be Saved? This is the question proposed per two trends converging with the steady influx of innovative tools and technologies in B2B sales and the continuing decline of overall B2B sales performance (as reported by sales research reports.) In his talk, Andy Paul challenges conventional wisdom exploring whether we're tracking the wrong metrics, training the wrong skills, stunting the development of our sellers and disproportionately allocating our sales resources to activities that don’t materially impact the buyers’ decisions. Andy also provided possible alternatives that could halt and reverse the downward trend in sales productivity. Here is a recap of top wisdom points shared: