The hardest job for most companies is marketing, but specifically how marketing can drive sales growth. This evening Tom Simon showed us tips on how to market products or services to ensure campaigns are supporting sales goals, which in turn generate much needed revenue. Tom Simon is a seasoned product marketer, who is deeply passionate about consumer experiences and the data behind it. He was the founder of Source 3 that was acquired by Facebook. Today, Tom joined forces with Justin Miller to start Zookies Cookies.
Here is my take on top wisdom points shared this evening: