Today at ProductCamp-RTP a great break-out session was held titled, "Focus on Your Customers" presented by Nancy MacCreery, Founder, Broad Reach Marketing Services, LLC. One of her favorite Pragmatic Marketing sayings is "The answers you seek are not in the building". The point raised is, where do you get customer insights, especially if your organization doesn't have a marketing research department? Her talk helped by illustrating why customer insights are important and 5 practical ways to obtain them. Here is wisdom from talk to support your journey!
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