We’ve seen it before – sometimes the best ideas and superior technologies aren’t the market champions. Unfortunate? Yes. Avoidable? Absolutely. In the Lunch & Learn session today sponsored by RIoT, industry veteran, Sarah LaLiberte from Mainspire, talked about the role that networking, joint ventures, marketing, alliances and standards play in making a good idea great and a business venture successful. Enclosed is a summary of some key wisdom points shared that you can do today to improve your market position and make a positive impact on your bottom line – no matter your business’ size, age, funding or stage of development:
About RIoT: RIoT connects technologists, engineers, entrepreneurs, and professional tinkerers with a stake in the Internet of Things industry — and through RIoT ED, they help these groups and their supporters learn new technologies and to create new opportunities.
About Mainspire: Mainspire is a full-service global marketing agency focused on the most innovative technologies driving the future. They develop and implement solid marketing strategies that help companies grow and improve our world.
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Keith Washo, Sales and Marketing Exec & Published Author, From Silicon Valley To Research Triangle Park
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