Find The Red ThreadToday at the American Marketing Association in RTP we had opportunity to hear speaker Tamsen Webster talk about "The Red Thread". Tamsen is the executive producer of TEDxCambridge, “idea whisperer,” and brand marketer.
A lot was shared on wisdom in marketing and business like why the process of branding doesn’t create great brands. What “consonance” is and why it’s key to driving action. And the universal template for meaning and how to use it to build a better brand.
Here are my top 5 insights gained from the event today. I hope it helps you.
4. Remember the five step process: 1. Goal: What is the goal customer wants to achieve with you and focus in on deliver that goal. 2. Problem: What is the problem you help them solve and ensure your offering a great solution that drives results on that problem 3. Ideas: What ideas do you give that offer to help overcome these identified problems 4. Change: What positive change do you deliver that result in goals being obtained 5. Action: Identify the actions needed to accomplish change, implement the idea, overcome the problem, and deliver the solution. Then execute on these action items!
5.Good quotes from presentation: