On July 13, 1937, Krispy Kreme opened its doors in North Carolina. Fast forward 80 years and Krispy Kreme is sharing the Hot Light, creating virtual reality experiences, promoting emoji doughnuts, and digital social interactions. Today at the American Marketing Association luncheon we learned how Krispy Kreme stays relevant in culture using social and digital marketing to drive consumer engagement. Kelley O’Brien, the director of social media at Krispy Kreme, gave a great presentation on social media/marketing/branding. The presentation points focused on these three areas:
Social engagements help people remember Krispy Kreme moments and create new ones. Krispy Kreme has leverage virtual reality, live events, and surprised fans across the globe by sharing smiles and joy in many ways like "Power Ranger" themed events tied to movie releases. Here are some key takeaways from talk to help your business:
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Keith Washo, Sales and Marketing Exec & Published Author, From Silicon Valley To Research Triangle Park
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