Market Leadership: A Product Marketer's & Product Manager's Guide to Dominating Markets and Creating Profits

As a passionate marketeer and being colleagues with Vijay Damojipurapu the author of this book,"Market Leadership", I'm happy to share this brief review and two thumbs up on his informative and helpful writing!

The author Vijay Damojipurapu is a marketing leader with a great track record of launching products and managing multi-channel marketing programs to drive awareness and high growth for many companies with specific expertise in marketing tech with leading companies from Silicon Valley. Author Damojipurapu demonstrates his knowledge and passion for building customer empathy, influencing sales, and best-practices of marketing in this very practical book that can help anyone looking to up their game in marketing knowledge.
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What is great about this book is how it explores the area between product management’s agenda of product innovation and product marketing’s focus on marketing strategy. These are crucial pieces in the puzzle for product market leadership, profitability, and overall business success. In this book you can enjoy chapters dedicated to everything from "Leading with a product roadmap", to "Thinking beyond product portfolio", to overall best advice on "Marketing Excellence". My favorite offerings of the book, and why I think it's worth you checking out, are as follows:

• Very practical guide with real good stories, examples, and tools to do well as product marketer and product manager 
• Excellent advice on market leadership
• 6 great chapters covering main aspect of marketing in-depth with good closing summaries on each chapter
• Easy to follow and learn insights that are bullet-ed out or number listed so very easy to read to apply knowledge

This book "Market Leadership" is a wonderful read and something you can easily enjoy on any plane ride or morning coffee reading session! I loved the excellent writing style and great case study examples coupled with the many relevant stories. Plus it's very prescriptive offering clear advice points and outlines making it super practical and helpful to anyone wanting marketing guidance to improve their game. Recommend you check out the book on Amazon and learn more here: https://amzn.to/2WLWniJ

About The Author Vijay Damojipurapu:
Strategic B2B SaaS product marketing leader with track record of launching new products and devising multi-channel marketing programs to drive awareness and high growth. Technology product marketer at heart passionate about building customer empathy, influencing sales and completely at ease, interacting with analysts, media or engineers. ​