Market Leadership: A Product Marketer's & Product Manager's Guide to Dominating Markets and Creating Profits
As a passionate marketeer and being colleagues with Vijay Damojipurapu the author of this book,"Market Leadership", I'm happy to share this brief review and two thumbs up on his informative and helpful writing!
The author Vijay Damojipurapu is a marketing leader with a great track record of launching products and managing multi-channel marketing programs to drive awareness and high growth for many companies with specific expertise in marketing tech with leading companies from Silicon Valley. Author Damojipurapu demonstrates his knowledge and passion for building customer empathy, influencing sales, and best-practices of marketing in this very practical book that can help anyone looking to up their game in marketing knowledge.
What is great about this book is how it explores the area between product management’s agenda of product innovation and product marketing’s focus on marketing strategy. These are crucial pieces in the puzzle for product market leadership, profitability, and overall business success. In this book you can enjoy chapters dedicated to everything from "Leading with a product roadmap", to "Thinking beyond product portfolio", to overall best advice on "Marketing Excellence". My favorite offerings of the book, and why I think it's worth you checking out, are as follows:
About The Author Vijay Damojipurapu:
Strategic B2B SaaS product marketing leader with track record of launching new products and devising multi-channel marketing programs to drive awareness and high growth. Technology product marketer at heart passionate about building customer empathy, influencing sales and completely at ease, interacting with analysts, media or engineers.
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Keith Washo, Sales and Marketing Exec & Published Author, From Silicon Valley To Research Triangle Park
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