Recap on triangle revenue exchange event with Janis Pettit, "Build your Visibility and Generate Leads using LinkedIn"

Tonight we came together at WeWork Durham for the monthly T-REX event. The featured speaker was Janis Pettit who shared how you can "Build your Visibility and Generate Leads using LinkedIn".

A great event to network, enjoy some food and drinks, and learn great material to support your professional success and career growth. Here are a few wisdom points shared to support your learning:

• Building your visibility and generating leads go hand in hand. You can't have high leads if your visibility is low. High visibility leads to high leads. Visibility= Be Seen, Be Heard. 
• Have a STRATEGY for securing leads. Know your best path to winning new clients. A well thought out plan helps you be successful with least amount of effort. Three keys: Visibility, Influence, and Relationships.
• Have Mindset For Long Term Gain. See the bigger picture. Short Term Gain thinks, "Close the sale, present to everyone, cash now, me focused. Try having Long Term Gain thinking,  "Build relationships, add value, solve problems, and be other focused"
• People decide by who I know, Like, and Trust! Get Referrals!
• Stand Out In Spotlight. Be #1 Niche Expert. Be known for something!
• Keys To Building Visibility: 1. Create high value content that grabs attention and positions you as authority. 2. Video: Offer videos that entice and educate 3. Distribute your content on many platforms
• To Build Authority Status be a: Innovator with unique solutions, Disruptor changing the status quo for the better, a Communicator presenting value in compelling ways
• Know the power of getting micro commitments. Get a few small yes to things which then lead to bigger yes things in future. (Read about the billboard experiment)
• Three steps to LinkedIn success: Network by targeting and connecting with ideal prospects. Message with good conversation and reason to connect. Build relationships by adding value.
• Know your offer! Get clear about your benefit and value to others then optimize your LinkedIn presence around this...
• Keys to a great LinkedIn gateway message/offer: Communicate the problem you solve for the person. 2. Be specific to their audience and how you address it 3. Offer clear call to action.
• Keys to a great profile summary: Post a clear description of problem you solve, how you solve it, how it benefits people and companies, and clear call to action with contact info.
• "Remember everyone wears a sign around their neck saying "Notice Me". Notice others and help yourself be noticed. Stand out.
• Best practices in social selling discovery. 1. Find common ground 2. Use phrase, "Tell Me about your business on x,y, or z. Show you did some research about them. 3. Use case studies and testimonials on your offering relevant to that person and company 4. Ask what areas they could use help in and explore opportunities to be a fit.

Thank you Janis Pettit for great talk on "Building Visibility and Generating Leads Using LinkedIn". A special thanks to Vince & Eric from T-Rex and the sponsors Barfield Revenue Consulting and TriNet for making event possible. Check out the ticket deal offered for the T-Rex summit, 20% off deal with coupon code:  FriendsOfBarfield20