Job-To-Be-Done (JTBD) is a concept that guides you toward innovation and helps you move beyond the norm of only improving current solutions. A JTBD is not a product, service, or a specific solution; it’s the higher purpose for which customers buy products, services and solutions. Today Emily Bhana, Managing Director of thoughtbot, shared how thoughtbot uses JTBD customer interviews to drive more successful product design sprints and MVP prototypes for clients.
Here is a recap on some of the top points shared:
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