Tonight Vince Beese led the "Triangle Revenue Exchange" event and presented on "What Best Sellers do - Connect, Convince, Collaborate to Close". Vince focused on the dynamic changes in sales today and how the top performers are setting themselves up for success by mapping to the customer journey. This topic was relevant for anyone looking to learn more about making an impact with customers. It was a great event hosted by Smashing Boxes located in Downtown Durham. Here is a recap of top wisdom points shared:
Convince = Why you? Why your benefit outweighs any risk. Convince you are the best solution for their needs. Know what your customer cares about and address. (Cost, Time, Efficiency, ROI). Key in convincing stage is the assure them the RISK is worth it. Give piece of mind!
Close = Understand there is a difference between closing the sale and closing the deal. Closing the sale is getting the yes I want to work with you. Then closing the deal is getting the signing of agreement to execute on partnership. Best sellers stay in the loop to get the sale across the finish line to execution and seeing it through.
About TRE: TRE is a forum for revenue generating leaders who are responsible for driving growth at their organizations. The mission of TRE is to empower learning, sharing and mentoring for the revenue generating community.